“Having a large UK presence there next year is bound to create a real buzz during the show,” said Stuart Whitehall, account manager, Overseas Fairs Division, as the increased space for UK firms welcomes newcomers.

Raft of new exhibitors join UK pavilion at Hong Kong 2017

A whole host of UK firms, including Brainstorm, Bigjigs and WOW Toys, are set to make their Hong Kong Toy and Games Fair debut at next year’s show.

Joining the UK pavilion, which will boast an increased size for 2017, for the first time are Bigjigs Toys Limited, WOW Toys, JNH Europe, Greenbrook Automation, Brainstorm, Rainbow Colours, Shades Music and Hornit, with more expected to confirm soon.

“The UK pavilion for 2017 is exceeding all our expectations,” said Stuart Whitehall, account manager, Overseas Fairs Division.

“The pavilion occupied 60sqm earlier this year and since we launched in May 2016, we have more than doubled the area to over 130sqm.

“Having a large UK presence there in 2017 is bound to create a real buzz during the show. The UK brand is well respected and sought after in Hong Kong and to have such an impressive display of a wide range of products is going to really draw the visitors.”

After the success of the UK pavilion at the 2016 Hong Kong Toy and Games Fair, Birmingham Chamber has once again secured UK Trade & Investment grants for eligible UK pavilion exhibitors for the 2017 show next January.

In addition, and exclusively for the UK pavilion exhibitors, the organisers are offering free customised business matching and publicity worth $390.

To find out more about joining the show, the UK pavilion and how to apply for a £2,500 UKTI grant, contact Stuart Whitehill by email at stuart@overseasfairs.co.uk or call 01564 784999.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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