The campaigns, from creative agency Superhero, showcases Scribble Scramble and Doodle Delirium.

Vivid debuts TV ads for new Crayola games

Vivid Imaginations has debuted two new TV adverts to support Crayola’s entry into the family games category.

The first showcases Scribble Scramble, a disappearing drawing game, while the second highlights Doodle Delirium, a doodling, modelling and guessing game.

Both campaigns were commissioned from London creative agency Superhero, media planning and buying was through Generation Media and both ads will air from today across major kid’s channels in the UK and Ireland.

“We’re incredibly excited to bring Crayola’s distinct take on creativity and family fun to the games category where we believe it has huge potential," said Zaja Calder-Grant, Crayola Games brand manager at Vivid.

Check out the new ads below:

Crayola – Scribble Scramble – 20sec from Superhero on Vimeo.

Crayola – Doodle Delirium – 20sec from Superhero on Vimeo.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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