KD UK debuts musical Little Baby Bum plush

KD UK is diversifying its product offering with its latest Little Baby Bum musical plush collection.

Boasting toys based on characters from the hit YouTube series, including Pig, Baa Baa, Baby Panda, Mia and Twinkle the Star, KD UK’s managing director, Seth Bishop, believes the line is perfect for the direction the firm now finds itself moving in. 

“2016 will see us diversify from the ELAs we have been known for,” Bishop told ToyNews. 

“We’re very excited to be at the forefront of what we think will be a great success for an already very strong pre-school brand.”

Having accrued over eight billion views on YouTube, Little Baby Bum boasts a strong fanbase among pre-schoolers, a happy resource for KD UK’s toy line this August.

“We fully expect that audience to expand their Little Baby Bum world and blend digital and physical play with the musical plush range.” 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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