Colorific's brand of micro motorbikes has already achieved "great success" in Australia.

Flair to bring Rev Racerz to UK in 2017

GP Flair has signed a deal to exclusively distribute Colorific’s Rev Racerz brand in 2017, with the first toys launching in the New Year.

Rev Racerz opens up the world of micro motorbike racing for kids as they choose their bikes before reaching scale speeds of 450 kmph with the push-power motor.

Kids can rev by hand or use the Launcher for extra-easy, super-fast release and racing, jumping and stunts are all possible.

“We are delighted to be enhancing our 2017 portfolio with Rev Racerz," said Nic Aldridge, marketing director at GP Flair.

"We are already previewing the brand to retailers for the coming spring listings and the response has been extremely positive. Having already achieved great success in Australia we are looking forward to unleashing the excitement that goes with it to kids in the UK too.”

The initial launch series will include a variety of unique bike designs and launcher packs plus ready to go playsets such as the Launch ‘n’ Loop and Dash ‘n’ Smash Tracks.

Mark Levi, Colorific MD, added: “With GP Flair we know we have a forward thinking partner perfect for our UK launch.

"With the Flair team’s energy and renowned brand marketing support we look forward to a great future for Rev Racerz in the UK.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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