The firm has now sold over 100,000 of its backpacks since launching three years ago.

BoBo Buddies bolsters offering with new Baby Collection and soft toy

BoBo Buddies is readying the launch of its new Baby Collection, as well as its first ever soft toy.

The firm has now sold 100,000 of its backpacks since launching three years ago, and its new Baby Collection features Mungo the Monkey, Hiphop the Bunny, Lupo the Puppy, Roary the Lion, Betsy the Bunny, Edgar the Elephant, Bobby the Bear and Raffy the Giraffe, each available as BoBo Blankies.

The Blankies boast elastic arms so they can be wrapped around a child’s wrist to ensure they won’t be dropped or lost and the new Baby Collection also includes a comforter blankie, a soft jingle chime, an adorable rattle and a comforting teether.

The firm is also launching a new BoBo Bear soft toy. Each bear comes wearing removable dungarees in pink, blue or cream stripes.

“It’s been a truly wonderful journey so far and I have been overwhelmed by the success of the BoBo Buddies backpacks," said James Roupell, founder of BoBo Buddies.

"Little ones love taking their BoBo on all their adventures and parents can rest assured that they can keep their child close. Creating our new baby collection was a natural progression for team BoBo and we are now looking forward to supporting families from the very beginning.”

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