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The brand, which started life with MGA as a novelty scented collectables range, will branch into skateboards, scooters and helmets.

Num Noms to roll into wheeled toys with HTI

HTI has signed a deal with MGA Entertainment to launch a line of Num Noms wheeled toys.

MGA Entertainment’s novelty scented collectables range is extending into the new category with a skateboard, a selection of scooters, helmet and protection gear.

“We are absolutely delighted to have forged this new relationship with MGA Entertainment and to be awarded the rights to create an impactful wheeled toys range which will appeal to fans of this hugely successful new collectible phenomenon," said Leonie Buckley, HTI girls product manager.

"As a leading wheeled toy supplier, and with the brand in full swing with fantastic TV support, we are positive we have a winning combination to scoop up sales this coming spring/summer."

Tina-Louise Foster, MGA Entertainment’s senior director, licensing EMEA, added: “HTI’s product range development is exceptional and so on brand, girls won’t be able to resist the sweet styles."

HTI plans to launch the Num Noms wheeled toys line in spring/summer 2017.

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