US: NASCAR and Panini partner for first trading card set

NASCAR fans will soon be able to get their hands on a range of new trading cards, thanks to a new deal with Panini America and NASCAR.

Four new products will be available as part of the collaboration, with the first line of trading cards starring teams and drivers across the NASCAR Sprint Cup, XFINITY and Camping World Truck Series.

"We’re thrilled to be aligned with Panini, which will provide a fresh approach and reenergise this category," said Blake Davidson, vice president of licensing and consumer product at NASCAR.

"Partnering with a leader in the space was an important strategy for NASCAR, producing top-quality product for NASCAR fans, kids and collectors alike."

The four sets include 2016 Panini Prizm NASCAR, which is available now, 2016 Panini Torque NASCAR, which will launch early September, 2016 Panini Certified NASCAR, which will be available early October and 2016 Panini National Treasures NASCAR, which will be unveiled early November.

Mark Warsop, CEO of Panini America, added: “We are excited to bring NASCAR trading cards back into the marketplace.

"NASCAR fans are some of the most passionate in all of sport, and we look forward to delivering an assortment of products across a broad range of price points that meet the needs of collectors and race fans alike."

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Dr Gummer’s Good Play Guide partners with Toymaster on joint marketing venture

Dr Gummer’s Good Play Guide has struck up a new partnership with the Toymaster to …