Rubik’s Brand launches next-gen puzzle Rubik’s Spark

Rubik’s Brand has unveiled the next evolutionary step for its iconic Rubik’s Cube with the launch of Rubik’s Spark.

A multiplayer, electronic Cube, the Spark has been championed as combining the classic Rubik’s Cube design with the latest technology that will ‘challenge players to think three-dimensionally.’

Rubik’s Spark arrives with six game modes, five of which with 26 difficulty levels including an extra game called Rubik’s DJ, which allows users to make their own music.

The launch of the new product will be supported by a new 60, 30 and 20 second television advertising campaign and will be distributed across the UK by John Adams.

Chrisi Trussell of Rubik’s Brand, said: “The Rubik’s Spark is a fun, electronic cube which includes lights and unique technology that allows the game to be controlled by tilting, turning and quick movements – we call this bubble control.

“The nature of the play makes the Rubik’s Spark perfect for both solo and multiplayer use, and our play testing indicates that it’s going to be a great family favourite.

“In leisure time, it appears that people are beginning to move away from looking at screens and moving towards spending more time playing with analogue games and toys in a social context.

“The Rubik’s Spark fits this trend perfectly, while retaining an electronic, modern and fun feel which appeals to the kid in everyone.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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