London’s Playpress hits Kickstarter with eco-friendly press-out play-sets

A London-based team of toy designers is chasing Kickstarter success with a line of eco-friendly role play play-sets.

Called Playpress Toys, the firm is looking to raise £25,000 in order to take its project – a collection of press pout and play cardboard play-sets – to market this Christmas.

Playpress sets are made from sustainably sourced and 100 per cent recycled board, which allows the company to sell the sets at ‘pocket-money prices’.

Skyscrapers, shops and farms all feature in the range of play sets that targets children aged five to ten, while championing gender neutrality.

Playpress founder, Matthew Wright, said: “I was inspired by lots of amazing toys when I was young. I wanted to create something as inspiring and super-fun to play with, but also something I would have been able to buy with my own pocket money.”

With 28 days to go, the project has so far raised £1,492. Check out the Playpress project by clicking here or watch the project video below:

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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