Kickstarter and Amazon team for curated product portal on Amazon Launchpad

Amazon has teamed with the crowdfunding platform Kickstarter to create a new dedicated Kickstarter Collection portal on Amazon Launchpad.

Called Made on Kickstarter, the new online platform will host various successful Kickstarter projects such as Cards Against Humanity, Exploding Kittens and Roominate for consumers to purchase.

Amazon Launchpad is a special platform unveiled by the eCommerce giant last year to help startups launch, market and distribute products and features a curated list of products from fledgling companies.

The new collection features products that have successfully launched on Kickstarter.

“At Amazon, we work hard to offer the widest possible selection of products so that customers can find anything and everything they might want to buy online. Working with Kickstarter is a great way for us to hear directly from customers what products they care about, since they truly hold the power to bring these products to life,” said Jim Adkins, vice president, Amazon.

“We created the Amazon Launchpad programme a year ago to serve creators, inventors and startups. Our goal is to enable them to reach Amazon’s hundreds of millions of customers to overcome one of the biggest challenges any start up faces, bringing their product to market successfully.”

Yancey Strickler, CEO and co-founder of Kickstarter, added: “Kickstarter helps independent creators find the resources, courage and community they need to bring their creative projects to life.

“We’re thrilled to collaborate with Amazon Launchpad on creating a new path for those projects to be discovered, experienced and loved.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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