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Eureka! teams with Small Machines for new Build Your Own toy line

Eureka! The National Children’s Museum has teamed with Small Machines to launch a new range of toys for kids aged six and upwards.

The build-your-own range of toys has been created to appeal to and inspire children to learn the basics of engineering and construction through making.

Inspired by Eureka – the UK’s only fully interactive museum dedicated to children – the product line has been designed by the Sheffield-based toymakers, Small Machines.

The line itself will be launched on August 1st, coinciding with Yorkshire Day.

The first product range includes five kits including the Build Your Own Cogs Creation, Build Your Own Lion, Build Your Own Marble Adventure, Get creative Painting Set and the Pop Out Zoom, a miniatiure robot construction kit.

The kits are priced at between £4 and £17.50.

Michelle Emerson, Eureka! marketing & development director, said: “We’ve been incredibly lucky to work with Small Machines on the design and development of this range of products. They know our brand inside out, and have created a range of products which perfectly suit our audience.

"It’s been an interesting journey and we’re really pleased we’ve managed to work with a local maker, local designers and even a local packaging company to launch our first range”

Giles Grover, toy maker and founder of Small Machines, added: “Working in collaboration with Eureka! has been a fantastic experience and real opportunity for a small company to demonstrate its worth on a significant playing field.

"I am really pleased to be working with a company that values homegrown talent and is prepared to invest time and money in creating something that is entirely Yorkshire based. I used to live in Halifax, all of my children have grown up visiting Eureka!, so to be in a position to add value to the museum is something I’m really happy about.”

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