Epping toy shop Piccola celebrates 50th anniversary

An Essex toy shop will be receiving a commemorative plaque this weekend as it celebrates its 50th anniversary wit a day of partying.

Piccola first opened its doors on the morning of the 1966 World Cup Final and is championed as one of Britain’s oldest children’s shops, forming part of Epping’s popular shopping High Street.

The shop will celebrate its milestone year with licensed characters Peppa Pig and George, as well as Peter Rabbit who will be on hand to meet customers on Saturday, July 30th.

Piccola’s sister store in Brentwood will also be part of the celebrations by offering 50 of Piccola’s favourite products at 50 per cent off.

Staff will also be touring the High Street all day to give out free ice creams, gifts and balloons to children.

Meanwhile, Eleanor Laing, MP, member of Parliament for Epping Forest will unveil a commemorative plague for the iconic toy shop.

Piccola Epping’s owner, Simon Wilson, said: “We are so happy to reach this incredible landmark. When Piccola first opened, television was in black and where, the Beatles were at their height and people paid for things in shillings and pence.

“It’s amazing to think that we’re still going strong fifty years later.

“Our sister branch in Brentwood is now a thriving and popular part of the High Street and we’ like to thank the wonderful people of Epping and Brentwood for their friendship and kindness over so many years.

“It’s been an honour and a privilege to have been a small part of the history of the two great towns and their amazng communities – here’s to the next 50 years.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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