US: Hasbro’s Joy For All brand teams with Meals on Wheels

Hasbro is partnering with Meals on Wheels America to bring its Joy For All Companion Pets to seniors across the nation.

The toy firm has revealed it will donate $100,000 and Joy For All Companion Pets to local Meals on Wheels programs to help fight senior isolation.

“We’re incredibly grateful and proud to be working with Hasbro to address senior isolation in this special way,” said Ellie Hollander, president and CEO of Meals on Wheels America.

“Just as Meals on Wheels volunteers deliver a daily dose of human connection, providing its Joy For All Companion Pets is a high-touch way to help provide comfort and company to our nation’s most vulnerable seniors.”

Five Meals on Wheels programs across the US will host events to introduce seniors to Hasbro’s Companions Pets, with Meals on Wheels of Rhode Island kicking off the campaign.

Ted Fischer, vice president of the new business group at Hasbro, added: “We’re thrilled to be supporting Meals on Wheels America in their efforts to reduce senior isolation, loneliness and hunger, while also improving their quality of life.

“Hasbro’s Joy For All brand shares very similar values with Meals on Wheels – we’re committed to help bring joy, comfort and companionship to elder loved ones with the products we develop.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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