"I’m thrilled to be able to take my clinical understanding and practical experience of working with children and apply it to the global brand that is Little Tikes,” said Kenny.

Little Tikes welcomes child psychologist Emma Kenny as new play expert

Little Tikes has secured child psychologist Emma Kenny to work across a number of campaigns throughout 2016 and beyond.

Kenny is a regular on shows including ITV’s This Morning, Good Morning Britain, as well as BBC national and regional radio shows, and is also a regular contributor to national and consumer titles including the Huffington Post, Grazia and Evening Standard.

She will be kick-starting Little Tikes’ Autumn activities including supporting the launches of Little Tikes Baby New-born and ‘Light ‘n Go’ infant pre-school lines. Kenny’s role will include high level media liaison, customer interaction via live social media activities and a launch event in September 2016.

“Understanding children and how they develop through play is a total passion of mine," said Kenny.

"I’m thrilled to be able to take my clinical understanding and practical experience of working with children and apply it to the global brand that is Little Tikes and the exciting campaigns which they have ahead.”

Little Tikes’ marketing manager Michelle Lilley added: “It’s a coup to have secured this well-known TV, radio and media professional to work with us this year. We can clearly see the value Emma will bring to our brand and are excited to see our activities with her come to fruition.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Chronicle Books launches Ridley’s Games, Petit Collage, and Games Room portfolio across wholesale and retail

Building on the acquisition of the game and toy brands Ridley’s Games, Petit Collage, and …