Bratz dolls join the party at Rave-A-Roo event

MGA Entertainment’s Bratz dolls made an appearance at this year’s Rave-A-Roo event for families.

Taking place at Ministry of Sound in London, Rave-A-Roo boasts an indoor festival vibe, which aims to get the whole family partying and playing together.

The event, which was held earlier this month, was the grand final following an eight-week run, which welcomed thousands of mini ravers throughout May, June and July.

Nicola Mellor from Bratz, said: “We felt Rave-A-Roo was a great fit with our new Festival Vibes range.

“The age range was perfect for Bratz and the event gave us the opportunity to engage with Bratz fans and their parents.”

During the event, guests were invited to design their own headphones with a creative drawing competition, while the Bratz activation included a giant Bratz doll box and a Bratz glitter tattoo station.

Jenny Kane, co-founder of Rave-A-Roo, added: “We were delighted to work with Bratz on the final event of our current run.

“It was a great brand fit and the activation was really well received. Everyone was desperate to get their pictures taken inside the giant doll box.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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