Bob the Builder gets sand sculpture to mark new toy line

Bob the Builder and his famous digger Scoop have been transformed into a 60 tonne sand sculpture, to mark the launch of Mattel’s new toy line.

The sculpture will be on display at BeachEast Queen Elizabeth Olympic Park, London, and has been created by professional sand sculptors, Sand in Your Eye.

Measuring 15 feet in length and 10 feet tall, the sculpture will be on show throughout the summer until September 4th.

You can check out the rest of the story over at our sister site, Licensing.biz.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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