The launch of a new line of Barbie body types looks to have been a hit with consumers, as Mattel’s Q2 results revealed worldwide gross sales for the Barbie brand were up 23 per cent.
Worldwide gross sales for Other Girls brands were down 60 down cent.
Mattel’s overall worldwide net sales for Q2 2016 were down three percent versus the previous year, while worldwide gross sales were down four per cent.
Q2 net sales in the North American region (consisting of United States, Canada and American Girl) increased by three per cent versus the prior year while in the international region, net sales decreased by10 per cent.
Elsewhere, for the second quarter, worldwide gross sales for Mattel’s girls and boys brands were $553.7 million, down eight per cent versus the prior year.
Worldwide gross sales for the Wheels category, which includes the Hot Wheels and Matchbox brands, were up one per cent, while worldwide gross sales for the entertainment business, which includes Radica and Games, were up 19 per cent.
"We are encouraged by our results in the second quarter, which reflect good ongoing progress in our turnaround," said Christopher Sinclair, chairman and CEO of Mattel.
"Importantly, we continue to see improved brand momentum across much of our portfolio, and our slate of entertainment licences is strong and building. Overall, our performance is in line with our expectations, and allowing for continuing foreign exchange headwinds, we remain broadly on track with our outlook for the year."