Fundamentally Children branches into new industries with FC Endorsed

Fundamentally Children has launched yet another bow to its string of industry expertise with the introduction of FC Endorsed.

The move sees Fundamentally Children extend its endorsement and accreditation services to outside of the toy and app industries to encompass a wealth of products and experiences from books to outdoor activities.

Each will be evaluated using the testing and research methods the Good Toy Guide and Good App Guide have become known for, albeit measured against new criteria more inline with their product type.

The FC Endorsed accreditation programme will aim to bring expertise and knowledge of the team at Fundamentally Children to a range of new sectors of children’s industries.

Georgina Dalton, commercial director at Fundamentally Children, said: “We already offer our endorsement and accreditation services to a wide variety of companies outside the toy and app industries.

“The introduction of FC Endorsed makes these services more relevant and valuable to those brands and will be a trusted mark of approval for parents, carers and educational providers purchasing in those sectors.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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