“Tonner-One World continues to recognise celebrities who use their platform to serve as role models that empower girls all over the world."

US: Bring It’s Sunjai Williams to get doll treatment from Tonner-One World

Tonner-One World has signed a licensing and production agreement with TV personality and dancer Sunjai Williams to create a fashion doll in her likeness.

Williams starred in the reality dance series Bring It and boasts ‘positive attributes that align with the Tonner-One World brand’.

“Tonner-One World continues to recognise celebrities who use their platform to serve as role models that empower girls all over the world,” said Joanne Melton, CEO of Tonner-One World Holdings.

“We are delighted to announce that Sunjai Williams, from the hit television show Bring It, will be a central figure in the development of our 2017 Prettie Girls! doll series.

Williams added: “I am beyond thrilled to be working alongside Tonner-One World and renowned doll designer Stacey McBride-Irby to create my very own doll.

“Having grown up playing with dolls, this is a dream come true.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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