Pokémon teams with Smyths Toys for Shiny Xerneas promotion

The Pokémon Company International is teaming up with Smyths Toys, who is set to distribute two Shiny Legendary Pokémon to fans.

From July 19th, fans visiting a Smyths store in the UK and Ireland can receive Shiny Xerneas for their Pokémon Omega Ruby, Pokémon Alpha Sapphire, Pokémon X or Pokémon Y video game.

Plus, Shiny Yveltal will be available via distribution from August 17th until September 15th.

Codes will be distributed in-store via printed leaflets that can be found at the till, limited to one per customer.

To support the campaign, Smyths will also launch FSDU’s in stores that will offer customers a range of Pokémon items.

The display will boast the Pokémon TCG: XY – Fates Collide and XY – Steam Siege expansions (upon release), a new Pokémon TCG collection featuring Venusaur, Shiny Kalos Tins featuring shiny TCG cards of Xerneas, Yveltal and Zygarde, Pokémon video games, and from August 10th, an all-new feature Pokémon plush from TOMY will be available.

Elsewhere, the retailer’s newly opened store in Peterborough will host a guest appearance of Pokémon Pikachu on July 23rd.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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