Mattel launches new collectables brand My Mini MixieQ’s

A brand new collectables range is on the way from Mattel, in the form of My Mini MixieQ’s.

Launching July 18th, the new line will promote the POP & SWAP message, as each figure comes with interchangeable hair and clothing that have the potential to create over two million combinations.

The brand launch will boast a figure offering and play-sets for girls to play with.

Plus, an extensive marketing and retail programme including a TV campaign, PR activation and in-store display materials will support the launch.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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