ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
A brand new collectables range is on the way from Mattel, in the form of My Mini MixieQ’s.
Launching July 18th, the new line will promote the POP & SWAP message, as each figure comes with interchangeable hair and clothing that have the potential to create over two million combinations.
The brand launch will boast a figure offering and play-sets for girls to play with.
Plus, an extensive marketing and retail programme including a TV campaign, PR activation and in-store display materials will support the launch.
