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Mattel launches new collectables brand My Mini MixieQ’s

A brand new collectables range is on the way from Mattel, in the form of My Mini MixieQ’s.

Launching July 18th, the new line will promote the POP & SWAP message, as each figure comes with interchangeable hair and clothing that have the potential to create over two million combinations.

The brand launch will boast a figure offering and play-sets for girls to play with.

Plus, an extensive marketing and retail programme including a TV campaign, PR activation and in-store display materials will support the launch.

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