ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
LEGO has unveiled its new BrickHeadz brand, launching in 2017.
The range is made up of simplified, Funko-esque blocky versions of iconic characters and the brand will make its retail debut next year.
A selection of comic book-inspired BrickHeadz will be available to buy early at this month’s San Diego Comic-Con. The convention-exclusive two-packs will be available at the LEGO booth, with characters including Captain America, Wonder Woman and The Joker available to buy.
Check out the first wave of LEGO BrickHeadz below:
