Hasbro acquires Irish animation studio Boulder Media in global entertainment move

Hasbro has acquired the Irish animation company Boulder Media in its latest move to expand its global film and TV operations.

Based in Dublin, Boulder has produced a number of award-winning series for cartoon Network, Nickelodeon, Disney and the BBC.

Under the terms of the acquisition, the studio will continue to produce animated series on behalf of third-party clients as well as producing animated projects for some of Hasbro’s best-known brands.

“At Hasbro, we are building our brands through storytelling and today we are telling richer stories across more platforms than ever before,” said Brian Goldner, Hasbro’s chairman, president and chief executive officer.

“We are also reinventing traditional modalities of animation production, both creatively and financially. With Boulder, we will deliver the highest quality animation that will engage our audiences with deep storytelling and great characters in a very cost effective manner.”

Boulder is championed as one of the fastest growing animation studios in Ireland with around 150 full time employees. The firm will retain its brand and report into Stephen Davis who currently leads Hasbro’s entertainment and consumer products licensing division.

“As one of the largest independent studios producing animation in Hollywood, the time is right for Hasbro to acquire its own animation studio, allowing us to expand our animation and storytelling capabilities even further,” said Davis.

“In Boulder, we have found one of the most progressive, innovative and creative teams in the business. We are thrilled to partner with Rob Cullent, pete Lewis, Jenni MacNeaneyand the entire Boulder team as we significantly enhance the execution of our story-led Brand Blueprint strategy.”

Robert Cullen, creative director, Boulder, concluded: “Boulder and Hasbro have ambitious plans for growth and working together we will substantially expand our team and our business.

“We are thrilled to have the opportunity to bring to life the Hasbro stories and characters that mean so much to our team and join a company that’s emerging as an entertainment powerhouse.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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