US: The Rainbow Fish board games, plush and early learning ranges on the way

RJM Licensing has signed several new US deals for The Rainbow Fish.

Mindware is on board to create The Rainbow Fish board games, activity books and early learning products.

Elsewhere, Stephan Baby has signed to make The Rainbow Fish plush.

To date, The Rainbow Fish book series (originally published in 1992) has sold over 30 million copies with an upcoming 25th anniversary in 2017.

To celebrate the anniversary, a new Rainbow Fish book will be published next year.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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