Cartamundi partners with ITV for new line of Thunderbirds Are Go card games

Cartamundi has signed an agreement with ITV Studios Global Entertainment to create a new line of Thunderbirds Are Go card games.

The deal, signed at the recent Las Vegas Licensing Expo, will bring images of the show’s characters and vehicles to a Snap game and a Happy Families game, both launching in early 2017.

A game box featuring both the Snap and Happy Families games, along with an action game, will launch towards the end of 2017.

"The Thunderbirds Are Go licensing programme has enjoyed great success already and demand is growing," said Trudi Hayward, SVP global merchandising, ITV Studios Global Entertainment.

"Products that reflect the visual appeal of the show are always in demand, and Cartamundi has brilliantly adapted the show’s visuals to a pair of family card games that we are sure will be enormously popular.”

ITVS GE has already sold Thunderbirds Are Go to more than 40 countries worldwide and there are more than 75 licensees on board the consumer products programme globally. Following the success of the first series, series two launches in the 2016/2017 period. A third series has also been commissioned to air later in 2017.

Marco van Haaften, international marketing director at Cartamundi, added: “Cartamundi is thrilled to be partnering with ITVS GE in a deal that brings Thunderbirds Are Go to a major new Cartamundi product line as audience awareness is boosted even further with the arrival of the second and third series of this international hit show.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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