Collectables company Panini has teamed with global toy maker Hasbro for the launch of a new line of My Little Pony stickers.
The brand’s cast of heroic horses including Pinkie Pie and Rainbow Dash star in the new collection as fans collect the line of 216 stickers, including 36 rainbow foil and scented special editions.
Launched in 1983, My Little Pony has become one of the most successful girls’ toy brands in Hasbro’s history, driving over $1.2 billion n retail sales, with a presence in 71 countries.
Its licensed portfolio spans consumer products and promotional categories including apparel, digital gaming, plush, publishing, accessories, food and drink, health and beauty and housewares.
“With beloved characters like Pinkie Pie and Rainbow Dash, the My Little Pony brand has captivated audiences worldwide with unique, engaging stories that span multiple generations,” said Katherine Buckland, senior director, Hasbro Consumer Products, Europe.
The sticker collection launch will be backed by a heavy-weight marketing campaign, including covermount sampling with the My Little Pony Magazine.
Jess Tadmor, head of marketing at Panini, added: “We’re delighted to be working with Hasbro.
“The recent franchise growth of My Little Pony has been phenomenal. This is a great vibrant collection that will capture little collectors. We urge all retailers to display prominently at the till to maximise the sales opportunity.”