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Lily’s Driftwood Bay toys on the way from Golden Bear

Golden Bear has been named the new master toy licensee for Nick Jr’s kids’ show Lily’s Driftwood Bay.

The new line from the toy firm is set to feature a range of plush toys inspired by the leading characters from the show.

“Lily’s Driftwood Bay is a series that has captured the imagination of younger children since launching on air,” said Katherine Pierce, senior licensing and marketing manager at Golden Bear.

You can check out the rest of the story over at our sister site Licensing.biz.

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