WOMEN OF THE YEAR 2016: Nicola Mellor, MGA Entertainment

Having entered the world of toys with MGA Entertainment just three years ago, Nicola Mellor has made her mark on the industry, re-launching one the firm’s most famous brands in Bratz, delivering a globally recognised marketing campaign and being named the company’s UK Employee of the Year.

Mellor’s Bratz marketing campaign has been recognised as a precedent for future brand launches within the company.

March 2016 saw her promoted to senior brand manager with the Num Noms now within her remit.

The ToyNews Women of the Year 2016 networking and awards event will take place at London’s Soho Hotel on July 21st, 2016. The winner of this year’s Woman of the Year Award will be selected from this year’s list of 30 outstanding individuals. Click here to book tickets to the Awards.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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