WOMEN OF THE YEAR 2016: Michelle Lilley, MGA Entertainment

Having been with MGA Entertainment for two and a half years, Michelle Lilley’s reign as marketing manager of Little Tikes has seen the brand go from strength to strength.

She has forged solid relationships with world-class family brands such as Butlins, and has managed to get Little Tikes working with celebrity ambassadors, teaming with Greg Rutherford on the Little Trikers campaign.

As one nominee stated: “With a passion and the determination to get Little Tikes to the top, there is really nothing that this woman cannot do.”

The ToyNews Women of the Year 2016 networking and awards event will take place at London’s Soho Hotel on July 21st, 2016. The winner of this year’s Woman of the Year Award will be selected from this year’s list of 30 outstanding individuals. Click here to book tickets to the Awards.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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