Schleich has revealed that its dinosaur collection is set to receive extensive marketing support this summer with a nationwide retailer initiative with its indie customers.
As part of the campaign, this month will see another dinosaur hunt take place in stores throughout the summer holidays and will celebrate the launch of the First Dinosaurs collection.
Retailers taking part in the activity have been provided with a host of accessories, including posters, colouring sheets and trail cards for children to complete the hunt.
“Following the success of the retailer campaign in 2015, we felt it was a no brainer to run the campaign for 2016 to support both our First Dinosaur collection and our independent retailers,” said Jeremy Robinson, country manager for Schleich UK.
“Lots of children took part last year and the feedback we received was extremely positive.”