Jazwares acquires musical toy and accessories firm First Act

Jazwares has acquired the musical toy and accessories firm First Act as the company continues its plans for kids’ market expansion.

Headquartered in Boston, First Act designs, markets and supplies musical products, instruments and accessories for children and young adult as well as offers an array of licensed properties.

“First Act has a leading position in the children’s and young adults’ musical instruments product category, driven by its established brands and strong relationships with well-known licensors,” said Judd Zebersky, chief executive officer and president of Jazwares.

“We are excited to build upon First Act’s unique merchandise offering by accelerating new product development, expanding existing licensor and retailer relationships and leveraging Jazwares’ world-wide operations to increase First Act’s global presence.”

Bernard Chiu, chairman and CEO of First Act, added: “Through the combination with Jazwares, First Act will be in a very strong position to grow and expand its relationships with its customers.

“I am pleased that we have found a long-term home for the well established brands we have worked so hard to build.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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