Le Toy Van enjoys sell-out success in younger years market

One year after making its leap into the toddler toys market, Le Toy Van has seen a sell-out success that has positioned the company as a leading name in the pre-school sector.

Last year, the company – famed for its range of high-end wooden toys – expanded into the younger age market with the launch of seven new lines.

To date, Le Toy Van has now launched a total of 20 lines under its Petilou toddler umbrella, a line that having landed in the UK only last month has already achieved sell out success.

So well received has Le Toy Van’s pre-school collection been that the firm is also celebrating a recent win in the prestigious Dr. Toys Awards, where its Doctor’s Bag set scooped an accolade in the Best Classic Toy Category.

“The 12 to 36 months market is new to Le Toy Van; all these brand new toys have arrived in the UK last month and already, we are running out of stock on most lines, which is a very good sign,” Marie Bureau, marketing and product development manager at Le Toy Van, told ToyNews.

“Historically, we used to only focus on the three years and upwards market, but the younger years line has performed very well for us and we are now looking forward to receiving the next container of them.”

This year, Le Toy Van has launched 35 new items across the pre-school category and the company is now working on new display units for in-store merchandising, as well as new projects in the pipeline.

“I cannot reveal what these are yet, but our next major project in the pre-school arena is to introduce some larger items to complete the current offering,” continued Bureau.

“We expect to see a good result on this new collection for 2016 as well as on our core collections in the pre-school market.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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