Following research proving that parents would rather take their kids to a UK festival than holidaying abroad, MGA believes its new line of Bratz Festival Vibes is ‘right on trend’ this year.
In a survey commissioned by the fashion doll brand itself, MGA has discovered that seven out of ten parents would choose to take their children to a festival like Glastonbury over a holiday in Spain.
The same survey found that 54 per cent of parents felt their was a benefit to taking their kids to a festival while it was uncovered that children aged 10 to 15 are just as keen to ditch the traditional summer holiday.
The results come as good news to MGA and it Bratz brand who has launched a new Festival Vibes range of fashion dolls and accessories themed to different genres of music.
Bratz’s senior brand manager, Nicola Mellor, said: “As a brand that encourages self-expression, festivals were the obvious route for our next collection, linking to a popular trend and encouraging our fans to take pride in their own unique style.
“Despite our unpredictable weather, festivals are firmly established in British culture and our research shows a growing trend in families attending these.”
Meanwhile, events company Broadwick Live, the team behind the award winning Festival No. 6, has backed up the research.
Luke Huxham, festival organiser, added: “Due to an increase in child-friendly activities, from kids’ shows and performances to activities and soft play areas at major music festivals, the number of families attending festivals each year has dramatically increased.
“Festival No. 6 saw an increase of 100 per cent on child and youth tickets between 2014 and 2015.”