Atkinson's campaign to get better disability representation in the toy box has caused changes across the industry in the last year.

WOMEN OF THE YEAR 2016: Rebecca Atkinson, #ToyLikeMe

Rebecca Atkinson launched #ToyLikeMe in April 2015 after she noticed the lack of disability representation in toys.

And in just over a year, her campaign to get better disability representation in the toy box has caused changes across the industry.

Firms including Playmobil and Orchard Toys have all come on board and the campaign hit the headlines earlier this year when LEGO launched its very first wheelchair-using Minifigure.

As one nominator stated: “Rebecca has been so tireless in her efforts and so successful in getting toy manufacturers to represent disabilities positively.”


The ToyNews Women of the Year 2016 networking and awards event will take place at London’s Soho Hotel on July 21st, 2016. The winner of this year’s Woman of the Year Award will be selected from this year’s list of 30 outstanding individuals. Click here to book tickets to the Awards.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Toynamics UK prepares for “biggest year yet” with two new appointments

Toynamics UK and Ireland has appointed Emma Damerell as the head of marketing and Amy …