Schleich has teamed with Dr. Amanda Gummer to launch a nationwide campaign to introduce for its pre-school ranges to nurseries across the UK.
The firm has partnered with the Fundamentally Children founder for the initiative that will target 200 nurseries, providing resources from its Farm World and Wild Life ranges to more than 8,000 children.
The activity will run throughout July and will deliver Schleich toys, activities and a 16 page educational play brochure to an audience of kids aged three to five years old.
In celebration of the campaign, each nursery has been asked to host and Educational Play the Schleich Way day with animal based activities, games and colouring sheets based on the two collections.
The kits will also offer a take-home brochure written and supplied by Schleich and Gummer with information about a balanced play diet.
Schleich has also worked with 50 of the top UK bloggers to review the brochure and the pre-school Farm world and Wild Life collections.
Jeremy Robinson, country manager for Schleich UK, said: “We are very pleased with the outcome of the 16 page brochure we have created, which gives parents plenty of ideas and information on creating a balanced lay diet for their children.
“We are delighted to be able to take our Schleich pre-school collections into nurseries as well as direct to parents through the Early Learning Centre as animal play is one of the first play patterns children learn about and our activity pack is designed to enhance the child’s experience of this.”
Dr. Gummer, added: “It is great to see a brand such as Schleich support parents in helping children learn through play.
“Children learn best when they are able to play freely and have access to a balanced play diet.”