Happy Atoms’ AR Chemistry Set heads to Indiegogo

Happy Atoms is taking its new Augmented Reality (AR) Chemistry Set to crowdfunding site Indiegogo.

Having already raised 26 per cent of the brand’s $50,000 target, it looks like the Happy Atoms set is on its way to smashing its goal.

Designed for children and young adults to learn chemistry, fans can pre-order a set for $99 (£73.50) now.

Using the set, kids can create molecules from plastic atom models, discover the identities of the molecules by scanning them with the app and explore each one they discover by completing guided chemistry tasks in the educational app.

Check out the campaign, which is live now, here.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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