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Tinderbox readies toy push for Rare’s video games portfolio

Tinderbox, the digital division of global brand extension agency Beanstalk, has been appointed by Rare as the global licensing agent for its new game, Sea of Thieves, and for its backcatalogue of popular titles.

Rare’s most iconic games include Battletoads, Banjo-Kazooie, Conker, Perfect Dark and Viva Piñata, and Tinderbox is working with the studio to extend these franchises into categories, including toys.

For more on this, head to our sister site, Licensing.biz.

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