Tinderbox readies toy push for Rare’s video games portfolio

Tinderbox, the digital division of global brand extension agency Beanstalk, has been appointed by Rare as the global licensing agent for its new game, Sea of Thieves, and for its backcatalogue of popular titles.

Rare’s most iconic games include Battletoads, Banjo-Kazooie, Conker, Perfect Dark and Viva Piñata, and Tinderbox is working with the studio to extend these franchises into categories, including toys.

For more on this, head to our sister site, Licensing.biz.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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