Hello Kitty toys on the way from Grandi Giochi

Italian toy vendor Grandi Giochi is teaming up with Sanrio to create a new toy line inspired by the Hello Kitty brand.

The line will span role-play toys, toy cosmetics and dolls, including some co-branded collections with Amore Mio and Pop-Up Dolls.

“With a fresh and cutting-edge approach, Grandi Giochi will enhance Sanrio’s values based on the continuous search of unexpected, affordable and fancy solutions to bring happiness to our customers and make them smile,” said Sandrine de Raspide, COO of Sanrio GmbH.

You can check out the rest of the story over at our sister site Licensing.biz.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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