Barbie apparel on the way from MSGM Kids

Robert Hutchins 28th June 2016 Marketing 616 Views

Mattel’s fashion doll Barbie is partnering with kids apparel vendor MSGM Kids, to create a new activewear line.

The capsule line boasts a mix of activewear and streetwear styles, which have been designed for girls aged from four to 14-years-old.

You can check out the rest of the story over at our sister site Licensing.biz.

Tags

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Dr Gummer’s Good Play Guide partners with Toymaster on joint marketing venture

Dr Gummer’s Good Play Guide has struck up a new partnership with the Toymaster to …

© Copyright 2021, ToyNews. BizMedia