Spin Master ramps up presence in CEE region

Spin Master has revealed plans to boost its operations in Central Eastern Europe (CEE).

The firm is set to begin trading in the region, which includes countries such as Poland, Czech Republic, Slovakia, Hungary and Romania, in 2017.

"Spin Master has established a strong foundation in Central Eastern Europe and we’re confident with new leadership in the region, the team in Prague handling the sales and marketing, and our strong and innovative portfolio, we will build a powerful presence in the region," said Ben Gadbois, president and COO of Spin Master.

Plus, the firm has revealed plans to assume distribution for the majority of its brands, which includes the likes of Zoomer, Bunchems, Air Hogs and Meccano, as part of the expansion.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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