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Funko to launch Baywatch figures

FremantleMedia North America has signed a range of new partners for the Baywatch brand.

Funko has signed for stylised vinyl figures while Smiffys is now licensed for Baywatch Halloween costumes.

“Few brands have stood the test of time like Baywatch,” said Andrea Brent, senior vice president of licensing and franchise management, FMNA.

“The epic storyline set on the beaches of Malibu provides the perfect backdrop for a host of licensed products.” 

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