American Girl debuts WellieWishers dolls

American Girl has unveiled its latest line of dolls in the form of its WellieWishers brand.

The five characters, known as Willa, Kendall, Ashlyn, Emerson, and Camille, have been designed to make the world a kinder and friendlier place, and are available in 14 and a half-inch dolls for $60.

"Recent research shows what mums and American Girl have championed for years – that helping young children develop social and emotional skills is one of the most important things we can do to help them achieve lifelong happiness and success," said Katy Dickson, president of American Girl.

"The WellieWishers celebrate an amazing time in a young girl’s life when she’s learning about herself through the world around her, and we’re proud to partner with parents to help their daughters make good choices today that will ultimately define the person and friend she’ll become tomorrow."

The WellieWishers collection will be available from June 23rd through American Girl, which also boasts a line of garden-themed accessories including a magical theater stage and a wooden playhouse with over 30 pieces, as well as pyjamas and wellies.

The line has also been boosted by early chapter books that are about the WellieWishers’ outdoor escapades.

Meanwhile, the WellieWishers’ adventures are set to unfold in American Girls’ first-ever animated series that will air during autumn 2016. 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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