Mattel has been named the master toy partner for the Hollywood movie franchise, Fast & Furious.
The move comes as NBCUniversal Consumer Products releases details of an extensive roster of merchandise inspired by the franchise, scheduled to hit retail next year.
The roll out – which will also see the likes of Jada Toys on board for a line of diecast toys – has been scheduled to coincide with the launch of the eight title in the Fast & Furious franchise, tipped for theatrical release on April 14th, 2017.
Mattel will roll out an innovative toy line in 2017 that will feature vehicles, characters, and authentic environments from the franchise.
“We are thrilled to creatively partner with Universal to unveil an all-new toy line inspired by the iconic vehicles and action-packed stunts from the Fast & Furious films,” said Susie Lecker, Mattel’s Executive Vice President & Chief Brand Officer, Toy Box Division.
“The collection is truly innovative and will bring the Fast & Furious experience to a new level of interaction, allowing fans to play out their favorite movie scenes with dynamic modern designs and industry-first toy features.”
The Fast & Furious franchise has earned more than $3.9 billion in the global box office, with Furious 7 grossing more than $1.5 billion as the sixth-highest-grossing film ever.
“Fast & Furious is one of the most globally recognised and engaging action franchises in the world today. With strong consumer recognition and appeal for the brand across fans of all ages, we are successfully extending into new categories including a new toy line from Mattel, and adding best in class category licensing partners for the brand,” added Manuel Torres, executive vice president, NBCUniversal Consumer Products.
“Fast’s deep-rooted themes of family, loyalty and teamwork also provide a compelling framework to broaden our overall approach."