John Adams enjoys Sands Alive success

John Adams is celebrating the success of its Sands Alive Castle Set this month, after it was awarded with The Good Toy Guide’s ‘Recommended’ stamp of approval.

The Good Toy Guide awarded the set, which boasts soft and mouldable Sands Alive modelling sand, with a maximum score of five out of five in the fun and ease of use categories.

Experts at The Good Toy Guide cited that the set was ‘a huge hit with testers’ and was ‘an incredibly versatile toy’.

Others commented saying ‘the sand is a lovely sensory material’, which they thought was ‘good for developing hand and finger strength (known as fine motor control)’ in pre-schoolers.

Lynette Norris, marketing manager at John Adams, said: “It’s fantastic that the Sands Alive Castle Set has achieved ‘Recommend’ status in The Good Toy Guide.

“We know that Sands Alive is a great product, but it’s great to get this independently recognised with such good feedback from the children and parent consumer testers too.”

John Adams’ Sands Alive collection will also be expanding in July, with the addition of a Sweet Dreams Set and a Glow in the Dark Create and Glow Set.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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