Disney Store unveils new MXYZ collection

The Disney Store has announced the launch of its new collection MXYZ.

Pronounced ‘mix-eez’, the line has been designed for mixing and matching and is geared towards a tween/teen audience.

Spanning drinkware, stationery, backpacks and more, the retailer’s line-up features both Disney and Marvel characters that have been designed in a Japanese style of art.

“Everything is about personalisation and self-expression right now, so we’re excited to offer a collection that allows our guests to connect with the characters they love in a new and fun way,” said Jason Stewart, director of global product development for Disney Store.

“MXYZ is the perfect mix of cool items designed with a fresh Japanese art style that is totally on-trend.”

Each MXYZ sets feature four distinct patterns, including Minnie Mouse, Mickey Mouse, Stich and Marvel, and boast a wide range of items including water bottles, journals, backpacks, bags, file folders, journals, washi tape and more.

The line is available now from the Disney Store and online, with prices ranging from £4.99 to £15.99. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Jubilant improvement to UK footfall

There was an upsurge in the number of shoppers hitting high streets and retail centres …