“The new consumer products line-up will be sure to excite fans with new surprises inspired by everyone’s favorite group of intergalactic misfits.”

Hasbro and LEGO on board for Guardians of the Galaxy Vol 2

Disney has teamed with LEGO and Hasbro to launch new toy lines based on next year’s Marvel sequel, Guardians of the Galaxy Vol 2.

Leading toy partner Hasbro is on board with a range of action figures and role play products based on the new film, while LEGO will be launching new construction sets. 

Marvel will also eye collectables partners to round out the programme.

“As affinity and awareness for the Guardians of the Galaxy franchise and its characters continues to grow by leaps and bounds, we are building out a much larger merchandising program to meet the increasing demand from fans,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products.

“The new consumer products line-up will be sure to excite fans with new surprises inspired by everyone’s favorite group of intergalactic misfits.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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