Disney has teamed with LEGO and Hasbro to launch new toy lines based on next year’s Marvel sequel, Guardians of the Galaxy Vol 2.
Leading toy partner Hasbro is on board with a range of action figures and role play products based on the new film, while LEGO will be launching new construction sets.
Marvel will also eye collectables partners to round out the programme.
“As affinity and awareness for the Guardians of the Galaxy franchise and its characters continues to grow by leaps and bounds, we are building out a much larger merchandising program to meet the increasing demand from fans,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products.
“The new consumer products line-up will be sure to excite fans with new surprises inspired by everyone’s favorite group of intergalactic misfits.”