Cartamundi has launched a raft of special Euro 2016 promotional deals for the Belgian and German national football teams.
The move follows the success of the firm’s special release card editions for the Belgian team during the 2014 World Cup.
Cartamundi has also extended its business agreement with RBFA, the Royal Belgian Football Assiciation.
Having launched to retail in May this year and selling throughout the Euro 16 championship are two sets of special limited edition collectable trading cards and game cards for the German market.
The first, in association with the German Football Association and international confectionery company Ferrero, are trading cards available in specially marked packs of Ferrero’s Kinder Country Crisp, Duplo Wafers with Hazelnut Cream and the Kinder Hanuta hazelnut bar.
Each pack contains three cards each featuring a member of the German squad on the front and his statistics — and signature — on the back. There are 36 to collect altogether.
The second, again in association with the DFB and Ferrero, but also in association with board game giant Hasbro, is a set of Trivial Pursuit cards on a football theme. Available on specially marked packs of Ferrero’s Nutella brand, each card tests the knowledge of fans of the World Cup winners.
The German promotion has already proved popular with both customers and licensees — as has Cartamundi’s Belgian output.
For Euro 16 Cartamundi has created special Red Devils versions of licensed Hasbro card games Guess Who? and Trivial Pursuit.
Designed for the younger fans, the Guess Who? Red Devils edition features caricatures of the players, while Trivial Pursuit targets the fans who think they know their football trivia.
Another addition to the range of Red Devils products is the limited edition Football History Card, a game that is digitally linked to Cartamundi’s mobile playing card application Play That Card, allowing connected players to take part in numerous card games on line across the world..
Jerry Charter, Marketing and Loyalty Projects, Cartamundi, said: “We’re delighted to be part of the Euro 16 preparations of two of the best teams in the world. The success of these promotions not only proves the continuing popularity of football across Europe but the continuing effectiveness of card-based promotions — with a little help from some leading partners and players of course.”