ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Mattel has added a new addition to its Barbie line in the form of a new Game Developer doll.
As part of the firm’s careers series of dolls, Game Developer Barbie has been billed as the ‘career of the year’ choice.
Donning a pair of glasses, green jacket and a pair of jeans and trainers, the doll has been designed to ‘inspire young gamers’.
A laptop with real game code graphics, tablet and headset are also included with Game Developer Barbie.
Priced at $12.99, the doll is available now for fans to purchase.
