Jazwares has revealed that it is bolstering is marketing team with the appointment of Karen Kilpatrick as VP of marketing for JazWings.
The platform, which provides creators and inventors with an opportunity to launch products, has been live for around nine months.
Thanks to the success of its first brand Panda-a-Panda, JazWings is set to roll out an updated platform in autumn 2016 with a new design and improved user experience.
In the new role. Kilpatrick will be stationed in the firm’s Sunrise, Florida headquarters where she will focus on boosting JazWings’ innovation in the toy and entertainment space for creators and inventors.
"I’m so excited to be able to lead JazWings’ next phase of development. I understand the challenges of being an independent creator and the time, connections, and resources required to build a successful brand,” said Kilpatrick.
“JazWings offers creators an incredible opportunity to leverage the power of a global toy company to bring an idea to life and gives fans a voice in creating the next big thing. I am passionate about building the platform and helping other creators like me to realise their dreams. Over the next couple of months, our team will be implementing updates and initiatives that will greater serve our community. We are looking forward to an exciting fall and 2017."
Prior to joining the company, Kilpatrick built and sold several websites in the legal services, as well as creating a children’s book series and several other brands.