Range spans Heidi dolls, plush, play-sets and figurines.

Famosa’s Heidi range heads to Mexico

Famosa is bringing its Heidi toy range to Mexico.

Continuing Studio 100’s brand development across Latin America, the toy range will debut in Mexico this Christmas, featuring Heidi dolls, plush, play-sets, figurines, vehicles and ride-ons.

The range has already enjoyed success in Europe and Famosa is now set to support the Mexican launch with TV ads later this year.

“The brand recognition of Heidi in the Mexican market is huge," said Ignacio Romero, Famosa México country director.

"Our challenge is to engage the new generations with this popular brand, and our strategy is to focus on children as primary target and millennial parents as a secondary target; they were the ones who used to watch this popular TV series in the past”.

Christophe Drevet, international consumer products director at Studio 100, added: “Heidi has continued its momentum across Latin America and the Famosa extension is just one of many agreements enabling us to provide Heidi products and content to our fans.

“We are extremely excited with what the future holds for Studio 100 and our evergreen brand Heidi."

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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